Tara O'Connor
Project Management | Product Marketing | Strategic Communication
Project Experience
Physical Datacenter Migration
Overview: A company needed to relocate it's small, in-office servers to a local data center. The project required precise communication and execution to ensure business operations were minimally affected and data security and integrity was intact.
My role: Communications consultant and project lead
Project management approach: Waterfall
Project duration: 6 months
Team size: 15-30 people
Deliverables: Communication plan, communication artifacts (emails, memos, etc.), project plan with Gantt chart, status report template, RACI, detailed migration logistics documentation (including worst-case scenario plans), leadership presentation decks
Outcome: The data center migration was successfully completed on time with minimal impact to customers and business operations (less than 18 hours of downtime, non-peak hours).​​
National Marketing Campaign
Overview: Managing this national reward program campaign required tightly coordinated project plans and timelines with multiple third-party vendors, as well as many internal teams.
My role: Marketing Program Manager
Project management approach: Waterfall
Project duration: 10 months
Team size: 40-50 people
Deliverables: Project plan, status report template, RACI, sales training presentation, enhanced standard operating procedures
Outcome: The campaign launched on-time in the majority of its targeted markets.​​ Efforts to expedite launches in the remaining markets were successful.
Newsletter Projects
Medicare newsletter
Medicare can feel overwhelming, especially for those who have complex health and medication needs. Our quarterly newsletter provided expert advice from pharmacists, healthy lifestyle tips, and information to help members more confidently navigate their health and rights.
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Employee newsletter
For large organizations with employees working all over the world, making sure everyone is working toward the same goals and working from the same set of information can be difficult. Our 24-page, quarterly newsletter clearly outlined strategic priorities, celebrated wins, and welcomed new hires. The newsletter also integrated digital interactivity through a robust content calendar that aligned SharePoint, social media, and video content with the newsletter.
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Physical samples only available in-person.
Industry Articles and Materials
Strength and Perseverance in Community
When an unexpected medical condition presented itself, Dr. Prouty was able to keep his practice running successfully during his six-week absence. His secret? A strong network of dental professionals, dedicated to each other’s success.
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Published in Best Practice, a dental industry publication.
The Right Fit: Best Practices for Hiring Good Employees
Hiring employees is an important business function, and having a documented hiring process can save time and resources by ensuring everyone involved is working toward the same goal. The director of team recruiting at Heartland Dental shares best practices for hiring new employees and building a strong practice.
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Published in Best Practice, a dental industry publication.
When Life Hands You Lemons, Build a Veterinary Clinic
Sometimes it takes a life-changing event to illuminate paths in life that had not originally been visible. For Stephanie Smalls, DVM, being diagnosed with cancer rerouted her path toward clinic ownership and made her more determined than ever to achieve her goals.
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Published in Patterson Veterinary Today, an animal health industry publication.
